Job description
Career Growth, Flexibility and Collaboration!
Entrust is dedicated to securing a world in motion by enabling trusted identities, payments, and data protection around the globe. Headquartered in Minnesota, we offer our colleagues the ability to work globally, in a flexible and collaborative environment. Our team makes an impact!!
The Company: Entrust relies on curious, dedicated and innovative individuals whom anticipate the future and provide solutions for a more connected, mobile and secure world. Entrust’s technologies and expertise help government agencies, enterprises and financial institutions in more than 150 countries serve and safeguard citizens, employees and consumers.
We Believe: Securing identities is most effective when we value all identities. We are committed to ensuring that, through diversity and inclusion, the many voices that make up our communities are heard. From unconscious bias training for managers to global affinity groups that create connections both within and across our enterprise, Entrust expects and encourages all individuals to accept and respect one another. And, of course, to be themselves.
Position Overview:
The Director of Marketing Operations will lead our marketing operations efforts, focused on driving scalable, marketing revenue growth through best-in-class digital marketing technology, data governance, and processes. As the director, you will build and manage a team of marketing operation managers and systems experts, and partner with Integrated Marketing (Demand Gen), Analytics, Sales, Sales Ops, Web, and IT to build and execute on go-to-market strategies to drive demand. This role is a great opportunity for a hand-on, strategic, data-driven leader who is comfortable in a fast-paced and fast-growth environment where cross-team collaboration in a highly matrixed organization is mission critical. This position reports into the Vice President of Digital Marketing.
Responsibilities:
You will
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Define strategy for global marketing automation programs and manage a team to execute programs, emails, landing pages, workflows, smart lists and reports for all marketing programs.
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Direct and establish key digital marketing operations processes to support growth of sales pipeline: lead definitions and stages, lead scoring, lead routing, ABM operation support, webinar technology enablement, and campaign optimization.
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Direct prospect and customer databases in Eloqua and lead/contact management handoff in Salesforce.com.
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Lead strategy of Marketing Ops systems integrations (The current SFDC, Webinar, ABM, Sitecore Eloqua integrations and other future systems integrations).
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Own the lead flow and MQL progression of leads into Salesforce
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Partner and collaborate with our Integrated Marketing team leaders and key stakeholders in the segments to develop comprehensive strategies to drive high-quality leads into the funnel
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Direct forms on the corporate website to ensure consistency with funnel progression and lead flow.
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Maintain data within marketing systems with an eye towards growth, contact and account enrichment, data governance, and quality, as well as vigilant attention to data security and compliance.
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Champion marketing data quality and governance in partnership with Legal, IT, and Business Systems by maintaining customer and marketing database hygiene and compliance with GDPR, CPRA, and other consumer rights regulations.
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Partner with the analytics team and marketers to design, develop and maintain critical marketing metrics to enable data driven decisions throughout the marketing team.
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Manage external agencies including marketing automation vendors, creative/digital agencies, writers, and translation vendors as well as mentor and manage an internal team.
Qualifications:
Basic Qualifications
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BA/BS degree (or equivalent) required
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12-15 years of experience in marketing operations / marketing automation management
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5+ years of experience managing and developing a team
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Marketing Automation Experience / Certification - Eloqua preferred. Marketo, Pardot and Hubspot or like-platforms
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Strong analytical skills, problem-solving skills with ability to drive meaningful actions from large data sets
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Experience managing global marketing automation programs, translated content and database segmentation
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Ability to present data and communicate recommendations, written, and verbally to all levels
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A strong, self-motivated leader, who thrives on collaborating with teams across the organization
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An accountable, organized individual with great attention to detail and focus on quality of results
Preferred Qualifications:
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Demonstrated ability to deliver high-quality B2B digital conversions
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Experience in integrating systems or system migrations
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Knowledgeable technology advocate – has managed a full marking ops tech stack and can provide vision for optimizing technology
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Expertise in modern web marketing automation and database platforms, ABM experience a plus
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Eloqua experience / certification preferred. Marketo, Hubspot, Pardot experience acceptable as well.
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Global marketing experience
Compensation Range:
The pay range for this position is $130,000 - 190,000 if located in the United States. In the event this position is hired outside the U.S., pay ranges will vary and will be set in the applicable currency. Actual compensation will be determined based on geographic location, education, skills and experience. Please speak with the recruiter for more details.
Vaccination for Covid-19 is currently a condition of employment for field service roles in the U.S., subject to accommodation for qualifying reasons (i.e., medical, religious, etc.) under applicable law. If you would like more information about accommodations, contact
accommodations@entrust.com
.
For US roles, or where applicable: Entrust is an Equal Opportunity, Affirmative Action, Veteran, and People with Disabilities employer.
Recruiter:
Richa Srivastava
Richa.Srivastava@entrust.com
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