Fem Care Social Media Campaign Manager

Full Time
Cincinnati, OH
$85,000 - $115,000 a year
Posted
Job description

P&G is the largest consumer packaged goods company in the world. We have operations in over 75 countries, with 65 trusted brands that improve lives for 5 billion consumers worldwide. This brings many advantages, including the opportunity for our employees to enjoy a diverse and rewarding lifelong career filled with new and exciting challenges.

We believe great ideas emerge from the creative connections that happen between our talented employees, and we encourage diverse, multi-functional teams to work together to generate new ideas to address challenges we face.

As the Fem Care Social media Campaign Manager, you would:

  • Be responsible for social tactical plan creation as well as audience creation, campaign set up, execution, tagging/trafficking creative assets and reporting across social media channels
  • Monitor campaign pacing and performance in line with Brand goals and objectives making ongoing campaign optimization recommendations and measuring impact of campaigns using quantitative and qualitative metrics
  • Present campaign recaps and insights to strategic planners and brand teams
  • Work closely with Digital Media and Marketing Technology supplier teams to act as the tactical social media subject matter expert and ensure the technical capabilities needed to enable and optimize media plans are implemented
  • Serve as subject matter expert across a range of Paid Social channels, managing the day-to-day and partnering with our creative and PR agency counterparts to execute strategies/programs that unlock growth.
  • Partner to develop digital media journeys, on-ramps, and audience strategies to deliver highly targeted, premium, and relevant media programs.
  • Collaborate with the broader media team to build capability and/or make strategic shift recommendations within platforms
  • Lead learning agendas across several brands, inclusive of measuring, optimizing, and disseminating findings to the broader organization
  • Work successfully across in-house team and key media and creative agency teams for full integration of media and communications plans

Qualifications

Required Qualifications

  • 1+ years of experience executing paid digital media campaigns in social media platforms
  • Experience leveraging data to provide ongoing actionable insights into campaign performance

Preferred Qualifications

  • 2+ years of experience executing paid digital media campaigns in social media platforms (Facebook Blueprint Certification a plus)
  • Deep expertise in paid social media to drive brand and ecommerce, experience with online to offline and app acquisition campaigns
  • Proficient in Microsoft Office
  • Strong analytics background: Able to triangulate between data, brand goals and opportunities to make recommendations and optimize plans.
  • Understanding of analytics tools (e.g., Google Analytics)

Starting Salary Range: $85-$115K

Compensation for roles at P&G varies depending on a wide array of non-discriminatory factors including but not limited to the specific office location, role, degree/credentials, relevant skill set, and level of relevant experience. At P&G compensation decisions are dependent on the facts and circumstances of each case. Total Rewards at P&G include salary + bonus (if applicable) + benefits. Your recruiter may be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the hiring process.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, disability status, age, sexual orientation, gender identity and expression, marital status, citizenship, HIV/AIDS status or any other legally protected factor.

Immigration sponsorship is not available for this role. As a general matter, Procter & Gamble does not sponsor candidates for nonimmigrant visas or permanent residency. However, Procter & Gamble may make exceptions on a discretionary basis. Any exceptions would be based on the Company's specific business needs at the time and place of recruitment as well as the particular qualifications of the individual.

Procter & Gamble participates in e-verify as required by law.

Qualified individuals will not be disadvantaged based on being unemployed.

Job locations:
Cincinnati, Ohio, United States Job Type: Full time Job categories: Brand Management/Marketing Req No: R000077454

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