Job description

Job Title: Group Marketing Manager

Responsible to: Senior Management Team (SMT)

Responsible for: Management of Group Marketing Team

Main Purpose of Job:

We are currently recruiting for an experienced Group Marketing Manager to join Connolly Motor Group, within the Marketing team. This role will be based in Galway.

The successful candidate will be required to work as part of the Marketing team. To be responsible for developing and maintaining the Group’s marketing strategies both off and online as a group to meet agreed company objectives. To evaluate customer research, market conditions, competitor data and implement marketing plans as needed. To oversee all marketing staff and activities across all site locations. To manage marketing budgets to include all marketing activities, sponsorship requests and events. To ensure that the team delivers the highest standard of service and that every opportunity is taken to continuously improve working methods and standards.

Role Responsibilities:

Management

• Responsibility for the overall marketing of company products and services to the right market
• Develop an annual marketing plan in conjunction with the sales/service/parts department. This should detail the year’s activity to meet agreed company and manufacturers objectives
• Manage and delegate budget limitations and requirements to marketing staff and General and Line managers
• Manage the Marketing team to ensure the Group’s marketing objectives are met
• Assist HR with employment relations, recruitment & selection and people agenda queries
• Develop potential strategic partnership relationships for Group products
• Oversee all marketing, advertising and promotional staff and activities
• Manage all aspects of print production, receipt and distribution
• Managing and booking of promotional marketing campaigns

Communication

• Communicate with General and Line managers to develop and constantly monitor the marketing campaigns for that brand
• Conduct market research in order to identify market requirements for current and future products
• Achieve frequent, timely and coverage across all available media
• Attendance and participation of management meetings as and when required
• Produce and present marketing strategies to manufacturers as required
• Maintain and develop the marketing function of the Company’s database and utilise the database with the aim of procuring and retaining both Sales and After sales customers
• Work with Group ambassadors to ensure they are maximizing coverage for The Group
• Managing budget for Sponsorship and communicating with local communities

Reporting

• Develop an annual marketing plan in conjunction with the sales/service/parts department
• Control budget management ensure delivery is within budget and in agreement with SMT
• Management of all marketing activities deadlines and approval
• Deliver quarterly update of budget across sites to SMT
• Develop manufacturer marketing plans and submit plans under deadline as part of manufacturer standards
• Demonstrate technical marketing skills and company product knowledge

Standards & Regulations

• Ensure strict adherence to all data protection legislation using all customer and business data for the purpose for which it was intended
• Liaise with Data Protection Executive (DPE) on gdpr queries or updates
• Understand regulations relating to Marketing and the Motor Sector
• Keep up to date with technologies, social media and other platforms relevant to the role with SMT approval
• How to apply and create awareness of Legal and Ethical Issues in Marketing
• Travel to Group events, across sites

Skills and Competencies:

• A Marketing Degree is essential
• 5 Years Marketing experience is essential
• Communicate effectively and drive execution of the marketing strategy
• Ability to innovate and solve marketing problems creatively
• Excellent Communication skills (Written, Oral, Listening)
• Creative mindset, in line with current trends essential
• Assertive, able to demonstrate confident negotiation and influencing skills
• Possess strong skills within IT and Marketing systems
• Leadership skills
• Time Management skills
• Ability to work in a team and on own initiative
• Display a keen interest in Motor Vehicles
• Interested in working in a fast-paced environment
• Attention to detail
• Continuous improvement mindset
• Build strong interdepartmental relationships and pay close attention to other departments requirements. Present a consistently professional image to both internal and external customers, through attitude, behaviour and personal appearance
• Full Driving License is essential
• Ability to innovate and solve marketing problems creatively
• A willingness to travel and work across all Group sites

Please note that the job description is a guideline and does not aim to detail every possible task and expectation. This job description may be subject to change and periodic review.

Job Types: Full-time, Permanent

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