Responsibilities

About the Job: This is a key role supporting International Beverages (IB) Marketing Transformation team, a team seeking to elevate PepsiCo’s beverage brands visibility globally, build marketing capabilities and insights.

The role will be reporting to the VP of Marketing Transformation and dotted line to the Senior Director for Brand Communication.

This role has two aspects linked to this mission:

brand comms / PR

We are seeking someone to work closely with our Global Brand Communication Senior Director and execute strategic earned & paid media campaigns that cross geographies and international press hubs for some of PepsiCo’s most iconic beverage brands (Pepsi, 7up, Mirinda, Gatorade, Rockstar, Aquafina), and their social/community impact efforts, in close partnership with the brand and innovation teams.

This includes working with brand leads to align on communication strategy, narrative and manage relations with PR and digital agencies and other partners to execute programs.

Marketing capability building

The person in this role will help elevate our marketing capability through developing and deploying world class marketing capability content, building strong relationships with the global marketing capability teams, delivering tracking and measurement, and supporting an awards and recognition program.

This includes providing strategic direction, design best practices, review content and provide feedback on learning programs and overseeing the development and delivery of courses and programs. And also to stay current with emerging trends and best practices, particularly as they relate to marketing and marketing capability, and make recommendations on how to apply new approaches.

The ideal candidate has a passion for marketing and capability building as well as the ability to work seamlessly across a matrix of partners, internal and external.

You will be responsible for :
brand comms / PR (40% of time)

• Support the Senior Director Global Brands Communication to ensure flawless execution of planned PR campaigns.

• Act as a partner to our PR/comms, digital and influencers to develop and consolidate the overarching brand calendars, communications narratives, key messages and engagement plans to amplify brand strategic messaging in an integrated way.

  • Focus on identifying and generating strong consumer-facing press coverage that crosses geographies and international press hubs for some of PepsiCo’s most iconic brands across beverages portfolio.

  • Create and/or lead the creation of engaging content (written, visual, film) to support the activation of the engagement plan and to support content of our global brand pages on social, leveraging non-traditional, out-of-the-box thinking and approach to craft impactful earned media campaigns.

  • Review and edit all brand PR media and communication material.

• Manage relations with PR and digital agencies and other partners to execute programs flawlessly:

  • • Providing them with campaign briefs

    • Assess agencies proposals

    • Ensure execution of the proposed plans

• Set up regular measurement and evaluation of PR/comms activities to inform next steps, by setting up structured tools e.g. social listening, against clear KPIs and metrics.

• Provide counsel on risk mitigation and crisis communications for global, regional and local brand efforts Define International Beverage leadership communications strategy, shedding the light on global brands programs through:

  • • Define monthly LinkedIn calendar and stories for PepsiCo leaders

    • Locking Speaking opportunities, Interviews, and executive profiles with tier 1 media

• Manage the PR budget in Dublin

Marketing capability building (60% of time)

• Lead the end-to-end project management of the marketing capabilities training programs designed to increase marketing and brand performance and impact in International Beverages.

• Work with global capability COE to ensure roll-out of global training programs, lifting and shifting materials and content and setting up mirror training programs for IB’s central marketing community.

• Design and implement specific trainings for new capabilities we want to build in IB, over and above existing what exists already.

• Provide detailed oversight of content and of roll-out mechanics, end to end.

• Conduct rigorous tracking of progress on the capabilities we want to move forward.

• Add thought leadership on how and where to improve.

Qualifications

• 
  Must be experienced in garnering positive media coverage and creating excitement among external audiences.

• This person should be a collaborative team player that is solution-oriented and capable of articulating complex topics.

• 5 years PR experience, including direct media contact, development of media materials, strategic and creative planning, and agency management

• Experience managing brand communications.

• Experience with a broad range of media including lifestyle, trade, advertising, business and entertainment

• Solid experience using digital and social media as a lead and integrated element in generating press coverage

• Excellent writing and storytelling skills, particularly under tight deadlines and through a consumer consumption lens

• Experience with Training & Development. Training facilitation or training content development and center of excellence experience is an advantage.

• Ability to take others along and drive alignment

• Strong interpersonal skills

• People management and development experience

• Experience in fast-pace, self-prioritization, managing multiple projects and teams, entrepreneurial work culture

• Executive presence and ability to work with senior executives

• Ability to be proactive and drive alignment in a complex, matrixed environment

• BA in English, Communications, PR or related field preferred

• Some travel required

What it Takes to Thrive in this Role:

• Self-starter mentality. Inquisitive by nature. Resourceful. Highly adaptive.

• Excellent collaboration and communication skills. Adept at building strong relationships and leading through influence.

• Demonstrated track record of success in driving earned media outcomes.

• Finger on the pulse of external news with ability to quickly identify opportunities.

• Ability to work in a highly-matrixed environment while balancing multiple priorities.

• Covid-19 vaccination may be a condition of employment dependent on role and location. For specific information, please discuss role requirements with the recruiter.