Job description
Overview
Overview:
Plans, organizes, and controls assigned product launches from conceptual stages to optimize profit and meet marketing, financial, and corporate growth objectives. The assigned product launches will mostly originate from Dexter Engineering’s Innovation Team and require skill sets in both technical engineering and strategic selling.
Assists from incubation through product launch of Dexter Engineering’s Innovation team future products. This position will also include seeking out future product solutions, and contribute to design/development, product packaging, marketing, selling strategies, and customer interaction.
Position Summary
Essential Duties and Responsibilities
- Contribute towards development of advanced technology products with Dexter Engineering’s Innovation team
- Participates in overall product strategy, research and development requirements, development, and manufacturing coordination for new and emerging products
- Coordinates technical product development, estimates of potential profits, and release to production
- Conducts marketing analysis to develop product definitions
- Analyzes new product opportunities and market conditions through trade shows, customer visits and field research
- Develops and maintains a prioritized list of customer and market requirements for product
- Provides financial and technical justification for product selection and definition
- Produces competitive analysis materials comparing product with its key competitors
- Assists in product development objectives and schedules for all phases of product development and introduction to market
- Contribute towards packaging and marketing development of assigned advanced technology products
- Coordinates and develops marketing, sales, engineering, and financial plans for product launches
- Works with marketing communications, purchasing, engineering and outside vendors to develop packaging that is cost effective and appropriate for product launches
- Develops product training tools and information to teach and educate customers and other departments with Dexter
- Develops sales incentives and customer promotions for product launches
- Plans and manages the market roll out of assigned advanced technology products
- Provides technical expertise and training to other departments in support of product development
- Participates in key meetings with sales representatives and customers related to current product launches and future developments
- Reports monthly on product launch status and new product performance. Explains positive/negative variances and suggestions action to correct negative sales variances
Performs other tasks or duties as assigned.
Requirements
Required Skills:
- Experience and expertise in system/product design, engineering, and technical development
- Demonstrated high level of strategic agility and desire to work in a complex and evolving environment and an innovation mindset
- 7+ years of previous technology development experience
- Comfort working in a fast-paced start-up technology environment is essential
- Creative mindset with a relentless focus on continuous improvement
- Collaborates with a wide variety of functional areas such as sales, engineering, marketing, manufacturing, and operations to develop and provide product definitions responsive to customer needs and market opportunities
- Assist teams in investigating opportunities to leverage core Dexter technology, and bring technical expertise to support new products, new growth areas and portfolio diversification
- Represent Dexter at relevant internal and external events – industry conferences, technology trade shows, partner / vendor site visits, product demonstrations, and seminars to supplant Dexter as a thought leader in the trailer industry
- Customer-focused and dynamic aspiring to thrive in Dexter’s fast-paced, and demanding work environment loaded with competing priorities and deadlines
- Willing to travel as necessary to execute responsibilities of the position
Education: - Requires Bachelor’s Degree in Engineering, Business, Marketing, or a comparable discipline and at least 7 year related experience; or an equivalent combination of education and experience
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