As a member of the EyeCare Partners (ECP) Marketing team, the Regional Marketing Director is responsible for overseeing all marketing needs for a designated region of offices across multiple brands. This position will develop and implement strategies in partnership with other ECP business support teams and key stakeholders to meet established sales and exam targets.

The Regional Marketing Director reports to and works closely with the Sr. Director of Optometry Marketing to develop and execute brand strategies, promote brand growth and expansion, implement brand plans, and leverage a variety of data to drive volume and profitability while in alignment with ECP's patient-focused approach to eye care. The Regional Marketing Director will continuously monitor exams per office and draw support from the Marketing team to develop playbooks with customized solutions to meet revenue goals.

What you'll do:

• Partner closely with ECP's operational and medical teams to understand the short-term and long-term strategic objectives for each office against their forecasted plan
• Attend and present at weekly, quarterly, and annual operational team meetings to monitor challenges and successes by office in order to inform ongoing marketing support
• Provide and monitor weekly exam readouts to identify immediate and future needs
• Develop relationships with Regional Medical Directors and doctors in the region in order to support their continued growth
• Communicate all marketing campaigns, promotions, and advertising efforts to each office and Operations leads in the region as changes occur
• Oversee ECP's brand standards by Optometry brand, aligning with each state's Optometric Board advertising restrictions to ensure compliance
• Identify needs, initiative research studies and analyze results in order to identify areas of future growth opportunity
• Research and stay current on market trends and competitive activity
• Understand the goals of ECP's Medical Executive Board and incorporate them into communication as plans are rolled out for each region

Qualifications:

• 7+ years of experience in multi-location operations or marketing management
• Bachelor's Degree in Marketing or Business Administration
• Digital marketing
• Practice management preferred but not required
• Experience in health care field preferred but not required
• Strong understanding of marketing, business planning, and brand positioning
• Demonstrated ability to manage multiple projects/priorities simultaneously
• Strong interpersonal skills, with the ability to build relationships and lead activities of cross-functional teams without direct reporting relationships
• Excellent verbal, written, strategic and analytical skills
• Demonstrated work history of creativity in problem-solving
• Ability to use data combined with experiences to develop strong business cases in support of recommendations
• Excellent verbal, written, and presentation skills