Job description

We are looking for an innovative Sr. Marketing Program Manager, Digital to drive digital strategy and program management that has experience with Salesforce, Salesforce Marketing Cloud, Proficient with Google AdWords, Bing Ads, Facebook Ads, etc.

A Typical day includes:

• Reviewing campaign performance against plan and creating strategies based on data.
• Analyze detailed performance metrics in bid management platforms (Bing, Google, Facebook, etc) to recommend specific optimizations to agency partner.
• Reviewing PowerPoint decks and Excel files outlining recommended tactics or budgets for club clients.
• Analyzing creative performance in digital channels to improve lead and policy volume.
• Meeting with internal team members and club clients, reporting out performance metrics and discussing trends and optimizations.
• Coaching teammate on digital best practices and technical know-how
• Setting up new campaigns as opportunities to expand present themselves

Essential Accountabilities:

• Assisting managing the day-to-day campaign management (in partnership with our digital and creative agencies) driving toward planned performance goals (leads, policies, revenue).
• Maintain digital paid reporting, use metrics to identify opportunities for optimization, and translate media performance results into actionable insights.
• Closely collaborate with internal and external stakeholders to integrate across all marketing channels
• Consistently monitor, evaluate and refine programs to maximize revenue results within budget
• Continuously identify new channels and tactics, targeting, and messaging enhancement opportunities; develop a robust test & learn strategy, challenge the status quo and provide insights that lead to change
• Supporting any additional work to migrate onto a new marketing platform

Required Knowledge, Skills and Abilities

• Highly developed understanding and knowledge of digital marketing and program implementation
• Experience developing and executing digital marketing campaigns: SEM, Social, Display
• Understanding of modeling, segmentation, A/B testing, and experience working with analytic partners to develop test design and targeting criteria
• Ability to achieve business goals by applying strong judgment, creativity and technical know-how
• Strong analytical and critical thinking skills a must
• Outstanding verbal and written communication skills; ability to create, present and deliver clear and compelling presentations in a group setting
• Excellent project management experience; ability to multi-task while maintaining attention to detail
• Self-starter with a sense of urgency and strong intellectual curiosity; ability to work in a fast-paced environment and able to turn ad hoc requests around quickly
• Proficient with Google AdWords, Bing Ads, Facebook Ads, etc.
• Proficient in Microsoft Excel, PowerPoint and Word
• Experience working with Google Analytics or other analytics platforms
• Experience working with Salesforce

Education & Experience

• Bachelor's degree (BA/BS) in related area or an equivalent combination of education and work experience
• 6+ years of experience planning and implementing strategic marketing efforts across digital channels

Preferred:

• Advanced degree (MBA)
• Experience marketing in the insurance or financial services industry

**All listed rates are DOE**

Job Type: Contract

Pay: $75.00 - $98.00 per hour

Schedule:

• 8 hour shift

Experience:

• Salesforce: 5 years (Required)
• Salesforce Marketing Cloud: 5 years (Required)

Work Location: Remote

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