Assistant Brand Marketing Manager, Own Brands

Full Time
Pleasanton, CA 94588
$72,100 - $93,640 a year
Posted
Job description

About the company

Albertsons Companies is at the forefront of the revolution in retail. With a fixation on innovation and building culture, our team is rallying our company around a unique vision: forging a retail winner that is admired for national strength, deep roots in the communities we serve, and a team that has passion for food and delivering great service.

Albertsons is one of the largest retail employers, providing approximately 300,000 jobs across 2,200 stores, 22 distribution centers, 20 food and beverage plants and various support offices. We operate in 34 states and the District of Columbia under the Albertsons banner, as well as Safeway, Tom Thumb, Jewel Osco, Shaw’s and many more recognizable names.

What you will be doing
The Assistant Brand Marketing Manager will develop best in class integrated omni-channel brand, marketing, ecommerce plans for high profile private label brands: O Organics, Open Nature, Signature, Lucerne and more. Drive innovative and creative thinking that will elevate Own Brands’ brand initiatives to the next level. In partnership with Sr. Brand Marketing/ Marketing Manager oversee brand vision, marketing strategy, and retail execution.

Assistant Brand Marketing Manager will work with cross functional teams, product development, consumer insights, package design, financial planning & sourcing resources to drive total growth of Own Brands and brand authenticity.

The position will be based in Pleasanton, CA or Boise, ID, or one of our main regional offices (Seattle, WA, Portland, OR, Denver, CO, Dallas, TX, Chicago, IL, Fullerton, CA, or Phoenix, AZ).

Main responsibilities
Lead the developments of in-market success of marketing campaign and initiatives

  • Assist in strategic planning and manage the day-to-day execution of integrated marketing campaigns including but not limited to digital, social, PR, influencer, ecommerce, print advertising, promotions, associate education, merchandising displays, signage, sampling, events and more
  • Ensure brand integrity and accuracy by reviewing and approving all marketing materials
  • Effectively manage projects, great attention to details to set up promotional offers and measure results
  • Deliver creative thinking by monitoring social trends, grassroots activations and provide inspiration for content initiatives
  • Serve as an Own Brands Ambassador for all cross functional teams, including Product Management, Finance, National Shopper Marketing, eCommerce, Loyalty, and division Marketing
  • Partner with Divisions and Sales team to ensure strong execution of initiatives. Represent marketing function in division sales meetings/ calls. Collaborate with Sales and Brand/ Product Management teams on activations supporting Own Brands sales growth
  • Conduct Postmortem Recap summarizing campaign results and recommendations
  • Ability to analyze multiple data sources, especially consumer trends and insights, and draw strong conclusions
  • Financial understanding of all Marketing metrics and measures sales impact and ROI of all tactics

*The salary range is $ 72,100 to $ 93,640 annually. Starting salary will vary based on criteria such as location, experience, and qualifications. There may be flexibility for exceptional candidates. Benefits may include medical, dental, vision, disability and life insurance, sick pay (accrued based on hours worked), PTO/Vacation Pay (accrued based on hours worked) or Flexible Time Off, paid holidays (8-9 days annually), bereavement pay, and retirement benefits (such as 401(k) eligibility). [If applicable:] Associates in this position are also eligible for a quarterly bonus. *

What we are searching

  • 4-year college degree in business or equivalent experience preferred.
  • 3+ years’ experience selling / influencing decision makers.
  • 3+ years’ experience in brand management, marketing, or advertising, preferred industries CPG, Retail or Advertising Agency.
  • Strong organizational and attention to detail
  • Exceptional project management skills and ability to successfully manage multiple priorities
  • Strong customer service focus and team building skills.
  • Strong understanding of the Albertsons divisions and how to influence merchandising
  • Experience in executing marketing plans
  • Ability to motivate and influence stakeholders across the organization
  • Ability to combine creative problem solving, analyzing multiple data sources, especially consumer trends and insights, and strategic thinking in a fluid environment, analytical problem-solving skills
  • Strong interpersonal, written, and oral communication/presentation skills
  • Resourceful, well organized, highly dependable, efficient, and detailed oriented
  • Self-motivated, and the ability to act with a sense of urgency, intensity, commitment, and integrity. High initiative.
  • Proficient in Microsoft Word, PowerPoint, Excel and syndicated data (IRI, Nielsen)

Travel:

  • 15%

What it is like at Albertsons?

Albertsons Culture Principles

Compassion: We always treat each other with kindness and respect

Team: We always support and recognize each other

Inclusive: We always value everyone’s perspective

Learning: We always strive to grow and develop ourselves and others

Competitive: We always act with integrity to win over the customer

Ownership: We always take actions to drive our success

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