Assistant Director - Marketing TTU K-12
Lubbock
32431BR
TTU K12 Communications

Position Description
Performs varied and complex administrative duties in the management and coordination of a large specialized project and/or program. Requires independent judgment and application of established policies and procedures. Works under general supervision with evaluation based on overall results obtained.

Major/Essential Functions
As assistant director of marketing for TTU K-12, you will regularly seek out research-based opportunities for marketing the programs available in Texas Tech University K-12. Additionally, you will work closely with the Superintendent of TTU K-12, the Vice Provost for eLearning & Academic Partnerships, the Senior Director of Academic Communications and the Director of Communications and Marketing for Texas Tech Online to assess best practices, inform additional strategy, and develop systems for paid and organic marketing tactics.

• Lead implementation paid and organic marketing strategies for TTU K-12.
• Write and direct digital and traditional marketing plans for TTU K-12 including but not limited to paid advertising, social media and digital to achieve stated goals.
• Possibly supervise student/graduate assistant and interns providing clear direction and mentorship.
• Create policies, procedures or offer best practices in utilizing digital marketing platforms for academic programs.
• Working knowledge of public education and/or online learning. Marketing experience.
• Ability to communicate effectively with both external and internal audiences.
  
  

Required Qualifications
Bachelor's degree in the area of specialization or closely related field. Three years of related administrative and technical experience. Additional job related education may be substituted for the required experience on a year-for-year basis.

Preferred Qualifications

• Effective communication and interpersonal skills.
• High-level attention to detail.
• Respectful, cooperative and effective in getting along with a diverse group of employees and customers. Expresses ideas/information in a complete, clear, concise, organized and timely manner.
• A demonstrated leadership abilities with a clear vision for a high-functioning team.
• Knowledge of analytics metrics platforms such as Google Analytics/G3, social media analytics.
• Experience in paid digital marketing efforts in the academic arena.

To apply, visit workattexastech.com

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, disability, genetic information or status as a protected veteran.jeid-ed64e66cae0f964b965f5ea83bcb03ad