Job description

Director, Marketing & Communications (hybrid/local remote)

Tandigm Health is looking for a Director, Marketing & Communications in the greater Philadelphia area, to help support our mission of positive disruption in healthcare!

Primary Duties and Responsibilities:

Tandigm Health is championing the evolution of healthcare by engaging, empowering, and enabling primary care providers, so their patients can live healthier, better lives. Our goal is to make healthcare work better. That's a big challenge – one we can't meet alone. So we've built a model anchored by key partnerships with primary care providers, where traditional care, centered on the patient, and innovative resources can work together.

Reporting into the VP, Marketing & Communications, this position will work with key stakeholders across the organization to identify, manage, and prioritize the varied marketing and communications needs of Tandigm.

Essential Functions:

• Serve as strong individual contributor, both strategically and tactically, across a wide variety of stakeholder levels
• Develop and implement Tandigm Health’s marketing and communication strategies, including project management, planning, budgeting, execution and evaluation of activities and events; provide status updates to team members as needed
• Develop strong, trustworthy relationships with cross-functional partners throughout Tandigm; effectively remove barriers, gain alignment and manage priorities; evaluate options and build consensus to optimize solutions
• Lead projects with multiple stakeholders, complex input, and time sensitive deadlines; keen awareness of when/how to elevate issues to senior levels in order to drive decision-making on key projects
• Manage and/or supervise the work of external vendors and/or agencies as appropriate
• Develop and maintain relations with the Marketing & Communications liaisons of Tandigm owners, including both Independence Blue Cross and Penn Medicine, to ensure their involvement and/or approval of joint communications messages and/or activities where appropriate.
• Coach and mentor direct reports in functional and leadership competency development

Marketing:

• Develop and implement marketing strategies to support Tandigm business segments as needed, building awareness and recognition of the Tandigm brand and ensuring messaging and communications are consistent with Tandigm’s strategy
• Manage implementation of Tandigm’s marketing initiatives locally, regionally, and/or nationally
• Manage digital presence and marketing activities, including websites, social media, SEM, SEO, etc.
• Manage development of promotional materials, including brochures, videos and other marketing collateral
• Manage graphics team, ensuring brand standards are met; monitor and guide the appropriate execution of graphic identity and logo in all media formats
• Oversee and manage internal events such as Tandigm Talks, All Hands on Deck and others as needed
• Create and maintain regular reporting to effectively communicate the work and impact of marketing areas of responsibility

Communications:

• Lead the implementation of Tandigm Health’s core messaging to ensure Tandigm is presented to all stakeholders consistently; manage the evolution of this messaging as Tandigm rapidly grows and evolves, expanding to new and varying audiences.
• Develop and implement organization’s communications strategy to meet needs across a variety of internal and external audiences; define, establish, and manage effective processes, systems, tools, and resources to ensure communications across multiple audiences are correct, consistent, and cohesive.
• Develop and manage a comprehensive Communications Calendar, reflecting all target audiences.
• Liaise across departments to administer satisfaction and related surveys (i.e. physicians, patients, office staff, etc.); manage the development and implementation of a communications plan to address the results and outcomes of those surveys
• Develop internal publications such as newsletters, email announcements, planned publications, and others as needed and other strategies reflective of hybrid/mobile workforce
• Work collaboratively with communications agency to provide guidance and counsel to spokespersons as needed; including briefing materials, interview prep, media relationship management, etc.
• Partner with communications agency to proactively and strategically identify, evaluate and pursue executive engagement opportunities—internal and external—that drive organizational strategy and increase brand awareness
• Develop and manage relationships with sponsor organizations and community partners; identify new sponsorship opportunities to maximize brand exposure and community engagement

Required Qualifications:

EDUCATION:

• Bachelor’s degree required; focus in marketing, communications, advertising, public relations, media studies, business and/or related fields preferred

EXPERIENCE:

• 8-10 years’ experience in Marketing & Communications related field required
• Experience in healthcare preferred but not required

KNOWLEDGE, SKILLS, ABILITIES:

• Strong leadership skills, self-motivated, strong initiative and drive
• Ability to approach work strategically as well as to execute assignments successfully at a tactical level
• Exceptional communication and presentation skills
• Deep expertise in current digital marketing practices and metrics across channels
• Excellent collaboration skills, with the ability to inspire and influence others, either as the leader or as a member of the team; able to work effectively across all stakeholder groups and levels
• Ability to manage and balance working within an entrepreneurial environment of a rapidly growing organization, while simultaneously managing and responding to the needs of much more established and structured institutions (i.e., Tandigm’s Owners, large regional hospital/health systems, etc.).
• Experience in event management planning and implementation
• Media Relations experience and comfort managing critical PR matters
• Skilled at being agile to effectively pivot priorities, strategies, and initiatives
• Creative problem solver who is an expert at rolling up your sleeves and working efficiently in a fast-paced environment

Job Type: Full-time

Benefits:

• 401(k)
• Dental insurance
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Parental leave
• Professional development assistance
• Tuition reimbursement
• Vision insurance

Schedule:

• 8 hour shift

COVID-19 considerations:
Proof of vaccination required, unless with requisite exemption.

Ability to commute/relocate:

• West Conshohocken, PA 19428: Reliably commute or planning to relocate before starting work (Required)

Education:

• Bachelor's (Required)

Experience:

• Marketing & Communications: 10 years (Required)

Work Location: In person

seankuhnke.com is the go-to platform for job seekers looking for the best job postings from around the web. With a focus on quality, the platform guarantees that all job postings are from reliable sources and are up-to-date. It also offers a variety of tools to help users find the perfect job for them, such as searching by location and filtering by industry. Furthermore, seankuhnke.com provides helpful resources like resume tips and career advice to give job seekers an edge in their search. With its commitment to quality and user-friendliness, seankuhnke.com is the ideal place to find your next job.