POSITION: We work where we play! Turning pursuit into passion, AOB delivers brands that move you because our success is measured by moments that matter.

WHO WE ARE:

We are passionate about the activities we pursue to the point that those around us cannot understand. As VISIONARIES, we lay at night under the stars, wondering if there are better views somewhere else, ready to take on the next adventure before the current one is even over. Reflecting from the top of mountains, we are left with pleasant exhaustion after an intense climb, FEARLESSLY planning the next one that will be a little more challenging.

We daydream about working the land in preparation for the next hunting season, continually finding ways to improve upon the previous year's results. We transition to RELENTLESSLY chasing that ever-elusive trophy that, even when faced with failure, somehow fuels the following year's daydreams.

We set out in pursuit, INQUISITIVE about the weather, geography, and what lies around the next corner or over the next horizon to find the ideal spot. Questioning our judgment, regardless of the day's success, we watch the sun go down, as our vessels head to shore, left believing tomorrow could be better.

We go to the range intent on improving our skills, for whatever our favored discipline may be, AMBITIOUS to become the most accurate and precise.

Regardless of the activity, the outdoors calls us in COLLABORATION, to share the moments that matter, in a way that delivers satisfaction through failures and success. A never-ending battle between us and our “hobbies” that always leaves us wanting….

We want applicants in pursuit of their passions yet grounded by an industrious attitude to prevail. Yes, we daydream about the next adventure; however, we execute with the focus of lions stalking their prey. We are fearless with our goals and relentlessly raise the bar. We set our vision on the next opportunity but stay inquisitively, asking, "What could we have done better?" We collaborate, having a value in different perspectives and walks of life, then perform ambitiously to disrupt the market and set the trend.

Are you interested in changing the world? If so, join us!

Position Overview:

Reporting to the Director of eCommerce, the eCommerce Manager will be a key leader of AOB’s eCommerce team. As a strategic, data-driven, and marketing technology obsessed eCommerce Manager, you are driven by the relentless pursuit of achieving aggressive growth in the areas of brand performance, acquisition, retention, and revenue optimization. Armed with consumer insights that you’ve gained from carefully selected KPIs, behavior analysis, and a deep connection with your brands’ consumers, you will lead a team of experienced eCommerce Specialists through the process of rapid experimentation and optimization to best identify strategic and impactful areas of growth. You will skillfully craft hyper-focused digital campaigns that anticipate our consumers’ needs by delivering them highly personalized and relevant content at each and every step of the customer journey. This position requires you to hit the ground sprinting and the ability to work from experience is critical.

Qualifications and Experience:

• A Bachelor's degree in Marketing, Business, or a related field, or 3-5 years of relevant professional experience.
• Proficient in handling large data sets, deriving insights, and communicating those effectively to a non-technical audience.
• Passionate about outdoor activities, hunting, and shooting products.

Key Competencies and Skills:

• Expertise in Excel, data analysis, and reporting.
• Mastery over Google's suite of tools including Webmaster Tools, Search Console, Analytics, Adwords, Tag Manager, and Optimize.
• Familiarity with Adobe Creative Suite (Photoshop, Illustrator, Flash, InDesign, Dreamweaver etc.) and Microsoft Office (Word, Excel, Power Point).
• Self-driven, highly organized, detail-oriented, with strong prioritization and multitasking skills.

Principal Duties and Responsibilities:

• Lead, develop, and manage a team of eCommerce professionals across multiple brands.
• Implement acquisition and retention strategies, overseeing revenue optimization.
• Develop data-driven reports to facilitate actionable insights for channel-specific goals.
• Direct campaigns across various channels (display marketing, PPC, retargeting, shopping, email marketing, social media, and affiliate marketing) to drive customer acquisition, retention, and revenue.
• Expert understanding and application of SEO theory, including technical SEO audits and analysis, link evaluation and attribution, and conversion rate optimization techniques.
• Proficiency in digital advertising and email marketing platforms, with a track record of successful campaign execution and customer relationship management.
• Coordinate with eCommerce Operations Team for sales forecasting, inventory management, and improving the consumer journey.
• Oversee budget and spend for digital marketing initiatives, and mentor junior team members.
• Act as a project manager for brand platform projects and be accountable for brand platform goals.

NOTE: This list presents only the principal duties of the position and is not intended to be comprehensive. The duties and responsibilities listed above may be changed or supplemented at any time in accordance with business needs and conditions.

Physical Demands:

• Regular and predictable attendance is required.
• Ability to sit for prolonged periods of time in front of a computer.
• Ability to move about facility periodically.
• Ability to lift up to 20 lbs.
• Visual and hearing acuity.

NOTE: Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Work Environment and Personal Protective Equipment:

• General office environment
• Warehouse access
• Outdoor environment for marketing purposes
• 10% travel

Within any of our facilities, employees may be exposed to manufacturing noise, airborne liquid chemicals, fine particulate dust, ambient temperatures, and industrial lighting. Work environment is similar to most manufacturing and distribution operations. May be exposed to excessive noise, temperatures, hazards associated with working around moving machinery, work in confined quarters, exposure to vibrations and shop lighting, continuous exposure to hot temperatures, may be humid, odors, dust, continuous exposure to mechanical hazards, and occasional exposure to chemical hazards.

The following Personal Protective Equipment is required:

• Safety glasses with side shields and hearing protection required when on manufacturing floor

The use of additional personal protective equipment (PPE) may be required when a job task(s) is being completed in or around your assigned department or in another department, this includes safety eyewear, hearing protection, and safety footwear.

American Outdoor Brands (and its affiliates) is an equal opportunity employer and considers for employment and hires qualified candidates without regard to race, religion, color, sex, sexual orientation, pregnancy, gender identity, age, national origin, ancestry, veteran status, military service, application for military service, physical or mental disability, genetic information or any other status protected by applicable state or local law. Candidates must possess proper authorization to work in the United States and, where applicable, to possess technical data as defined in the International Traffic In Arms Regulations (ITAR) 22 CFR 120.10.