Job description

Title: Group Digital Marketing Manager

The objective of the Role: This role will involve working as part of the Group sales and marketing team. Support hotels sales and marketing teams in their marketing activities, both online (Digital / Ezine and social) and supporting their offline campaigns for 6 locations.

Main Duties and Responsibilities: • Input and execute a social content marketing plan to align with offline marketing plans, this plan should support the group marketing calendar. • Coordinate all marketing output across Hotel Social and digital channels for all channels (To include advertising on-screen, radio and other inhouse advertising across the plaza group). • Assist to prepare an online marketing plan that will increase website traffic, create social engagement and collaborate all online channels. • Increase the social media output via Instagram, Facebook, twitter and other channels with a view to opening more direct booking / in house spend / Wedding / Gym membership / F&B / Events channels with our customers. • Managing the social media networks for the hotel group and hotel pages where needed. • Take ownership of the Social Media Strategy and content schedule ensuring these fits in with the overall marketing strategy Facebook / Instagram / TikTok / LinkedIn / E-zine / Display / Remarketing / Google My business / Review Pro • Attendance in client meetings / Avvvio / In1solutions / For-email / Other and managing budgets to ensure healthy ROI • Website content management to ensure all content is up to date across the website – Monthly Audit to be prepared and Avvio points to be reviewed and assist hotels in the progression of these points. • Liaise with Sales and marketing / Business development managers and improve hotel website in line with a clearly defined strategy. • Manage all databases in compliance with GDPR and research consumer personas to ensure effective targeting of all campaigns. • Assist in group sales meeting and discuss how market segmentation and digital supports can support sales strategies • Provide ongoing training for Sales and Marketing / Business development teams on all digital platforms used by our properties. • Liaise with graphic designer and to proof all collateral. • Liaise with public relations ensuring all promotional sales activity, press opportunities, competitions and contra deals are supporting overall hotel objectives. • Align internal print collateral with digital plan and request Sales & Marketing keep print updated and current. • Database management of e-mail addresses filtered by market segments and set up an effective communication and ezine strategy. (Wifi / Table Path / Guest Joy etc) • Assistance in wider marketing campaigns such as consumer trade shows, corporate sales blitzes, attendance at in- house events and sales events, wedding showcases, photoshoots, PR events/activities, photo calls etc • Preparation and presentation of strategy to Group and general managers at group meetings. • To carry out any other reasonable requests Page 2 of 2 General • To reflect and enhance the Company’s mission statement and objectives in all activities. • Have a thorough knowledge of Company Policy and Procedures as outlined in the Employee Handbook and your department Standard Operating Procedures. • Be aware of both environmental concerns and energy conservation throughout your workplace. • Ensure that all requests and correspondence from colleagues and management are dealt with in a timely and accurate manner. • To communicate any relevant information to colleagues and other departments / properties as required. • To attend and have input at meetings as required by Management.

Requirements • 3rd level qualification in Digital Marketing or equivalent experience. • Demonstrate creativity and enjoyment in social media and marketing • Excellent communicator with strong interpersonal skills. • Proficient user of Google Analytics and the ability to translate data into usable insights. • Strong analytical and problem-solving skills. • Proficient use of Microsoft Excel. • Proficient use and previous management of the following with be a bonus - o Facebook Ad Manager and Creator Studio. o Review Pro. o Google My Business, Tripadviosr. o ForeSight o WordPress / CMS This job description is not intended to be exhaustive or restrictive and may be amended as the business requires. It is envisaged, that as a member of the team you will at all times act in accordance with our company policies and in the best interest of the company. We expect that you will display honesty and integrity in your actions and deeds and that you will be flexible in your approach to meeting the needs of the business and your own role.

Job Type: Full-time

Salary: €25,574.58-€51,929.06 per year

Benefits:

• On-site parking

Schedule:

• 8 hour shift
• Day shift

Ability to commute/relocate:

• Loughrea, Galway, CO. Galway: reliably commute or plan to relocate before starting work (required)

Experience:

• Digital Marketing: 3 years (required)

Licence/Certification:

• drivers licence? (required)

Willingness to travel:

• 50% (required)

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