Growth Marketing Manager

Full Time
Dublin, County Dublin
Posted
Job description

Kaseya® is the leading global provider of complete IT Management Solutions for managed service providers (MSPs) and internal IT organizations. Through its open platform and customer-centric approach, Kaseya delivers best in breed technologies that allow organizations to efficiently manage, secure, and backup IT. Join the company with the industry's most comprehensive, integrated IT management platform that empowers businesses to be more efficient, profitable, and successful.

Kaseya has achieved a valuation of over $15 billion USD as well as sustained, strong, double-digit growth over the past several years. The company is backed by Insight Venture Partners (www.insightpartners.com) and TPG (www.tpg.com), two of the leading global private equity firms investing in high-growth technology and software companies that drive transformative change in the industries they serve. Founded in 2000, Kaseya currently serves customers in over 25 countries across a wide variety of industries. To learn more about our company and our award-winning solutions, go to www.Kaseya.com and to hear from one of our Team Leads, please visit: I Am Kaseya.

Skilled Growth Marketing Manager to help build and scale our growth strategy through website and traffic optimisation. This is a very hands-on, analytical and exciting role with the
opportunity to have a real impact and ownership of major demand gen channels.


Responsibilities:
  • Work with a cross functional team (Marketing, Product, Sales) to establish growth strategies to support the company's revenue goals
  • Measure and report all the changes, a/b testing. Assess the performance of all growth marketing campaigns against predetermined goals, ROI and KPIs
  • Analyse and Improve existing SEO strategy and PPC campaigns. Interpret performance and shape roadmap(s) to implement any required changes. Identify areas of concern, extract key findings and turn them into actionable next steps
  • Build and drive actionable conclusions from the Google Analytic reports (or any other website traffic, PPC reporting tool of choice)
  • Develop and execute successful SEO strategies and conduct keyword research to guide content teams
  • Review technical SEO issues and recommend fixes working closely with Website Dev team and Demand Gen Director
  • Optimise website content, landing pages and paid search copy
  • Collect data and report on traffic, rankings and other SEO aspects

Requirement:
  • Proven experience of SEO optimisations and website traffic analysis
  • Experience with SEO reporting
  • Proven experience of PPC and paid media channels
  • Knowledge of standard and current SEO practices and PPC best practices
  • Basic knowledge of HTML/CSS
  • Familiarity with relevant tools (e.g.Screaming Frog, MOZ) and web analytics tools (e.g. Google Analytics, WebTrends)
  • Solid project management skills: ability to prioritise high impact activities, and keep complex projects moving forward

Join the Kaseya growth rocket ship!

Additional information
Kaseya provides equal employment opportunity to all employees and applicants without regard to race, religion, age, ancestry, gender, sex, sexual orientation, national origin, citizenship status, physical or mental disability, veteran status, marital status, or any other characteristic protected by applicable law.

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