• Prepare reports relating to KPIs for the organization and be prepared to present findings.

• Identify referring dentists in each market. Per guidelines, designate these practices to Referral Tiers.

• Create marketing outreach plan for referring dentists, schools and community organizations.

• Schedule, coordinate and execute Dr. to Dr. Lunches and Lunch & Learns.

• Create a delivery calendar for referring dentists, schools, and community organizations and meet assigned deadlines.

• Make it a goal to visit with the doctor on every visit.

• Make contact (via in-person delivery or mailed package) with target schools (based on information provided by Constant Analytics) at least once every quarter.

• Attend key membership meetings with community organizations as strategically appropriate. Strategically promote our brand to these organizations for partnership opportunities (ex: social media giveaways).

• Create travel schedules/routes that are the most efficient use of the business' time.

• Create, procure, assemble and deliver thoughtful, personal, and experiential gifts for our partners.

• Collaborate with the practice leadership team on what clinical and brand-focused marketing materials and messages are relevant and should be included in our deliveries.

• Collaborate with Doctors, practice leadership, and Orthodontic Partners' marketing team on positive and negative feedback received from outside organizations to facilitate process/service improvement.

• Prepare presentations for community partners to showcase our practice, orthodontic treatments, different ways we can collaborate, etc.

• Execute data capture processes and protocols at consumer facing events to be used in CRM and retargeting campaigns.

• Send email and text blasts to patients for announcements and one-off promotions prn, using the practice's CRM tool.

• Schedule social media posts (Facebook, Instagram, and other new channels as they arise) in advance, scheduling ~5 posts per week to each channel. Develop and execute content strategy unique to the style and audience of each channel.

• Respond to Facebook and Instagram messages in a timely manner, using professional brand voice, and handle any requests that come through these channels.

• Assist with phone handling, scheduling, and general administrative tasks as needed by the organization.

• Update Hubspot after each outreach interaction with partner contact information and follow-up items.

• Attend regularly scheduled marketing meetings with a prepared agenda.

• Marketing/Sales experience preferred but will consider those who are marketing, sales and referral-minded

• Exceptional customer service skills

• Out-of-the-box thinker

• Affinity of analyzing data

• Detail-oriented

• Exceptional communication skills, both verbal and written

• Possess strong leadership qualities, highly organized, self-motivated and holds one's self accountable to high standards of excellence

• Self-starter who proactively takes initiative

• High School Diploma, GED or equivalent required

• Proficient in Microsoft Office Suite

• Marketing & sales experience is desirable, but not required if candidate is exceptional

Office Locations:

We have four locations across Lancaster County, all of which are a 10-15 minute drive from each other. Although routine visits to all four locations will be periodically required, office hours will primarily be at our Lancaster location. Some flexibility of hours and remote work is possible for this position.

• LOA Lancaster: 1801 Fruitville Pike, Lancaster, PA 17601
• LOA Landisville: 270 Main Street, Landisville, PA 17538
• LOA Leola: 2465 New Holland Pike, Lancaster, PA 17601
• LOA Lititz: 14 Copperfield Circle, Lititz, PA 17543

About LOA Orthodontics:

The LOA team is comprised of highly trained, dedicated, and happy people with a passion for orthodontics. We are a progressive orthodontic practice with four convenient locations in Lancaster County. For 100 years, our motto has been to "always put the patient first" and we strive to make the entire experience as fun, comfortable, and as easy as possible. We are here to ensure beautiful, healthy smiles in a setting where our patients feel well-cared for. We make treatment affordable for the patients and families we serve. We offer after-school and Saturday hours to acknowledge that family life can be busy.

Where required by state law and/or city ordinance; this employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee's Form I-9 to confirm work authorization. For additional information, please follow this link.