Job description

Marketing Manager needed for a contract opportunity with our client in New York, NY, or DC/Maryland.

• 6-month contract
• $33-$40.87/hr. rate
• Will be Hybrid in New York, NY, or DC/Maryland office
• Must have the legal right to work in the United States

The Team:
Join the team that positions, markets, and messages for one of television's most entertaining brands. This candidate must have a proven track record in the broadcast or cable network industry managing top brands, planning off-air media campaigns, launching new properties, and finely tuned project management skills. We are a global brand available in more than 94 million homes in the US and 302 million subscribers in 194 markets internationally.

The Role
We are looking to fill a short-term position on the Marketing Team for the Marketing Manager. The Marketing Manager will play a key role in managing consumer marketing for our initiatives, with the overall goal of increasing viewership and reinforcing brand presence. Some key responsibilities include marketing campaign development and management. This includes maintaining and growing internal and external relationships that foster brand-building opportunities for key franchise series/programs and integrating research and strategy planning information into marketing plans and execution.

Specific responsibilities include:

• Project manage all aspects of marketing creative and campaign development to build audience viewership and reinforce core brand attributes.
• Campaign leader on assigned programs, franchises, and initiatives. Including the development of marketing/creative briefs, managing the execution of marketing campaigns, and managing marketing/communications assets across a wide range of counterparts from departments including media, creative, press, social media, digital, and production.
• Work closely with Art Director to ensure all relevant information needed for a job is input into job tracking software including sizes/specs/delivery.
• Manage and track budgets to ensure creative and production are on target with client budget parameters.
• Analyze effectiveness of campaigns and report back to the team on successes and key findings.
• Oversee project workflow of creative assets; ensure revisions are accurately made; communicate job changes and budget.
• Identify, develop, and execute key external partnerships that will help to evolve the brand. Champion internal partnerships across departments (such as press, international, affiliate sales, and ad sales) and business units (Including online, retail, publishing, licensing, legal, etc.) marketing tie-in efforts for maximum positive brand impact, marketplace visibility, and revenue generation.
• Coordinate execution of partnerships with external marketing partners.
• Devise and implement campaign strategies (incorporating relevant program production/program development insights) and development timelines, working closely with creative counterpart and media strategy/promotion group, supervisor, and senior management.
• Provide strategy direction, clear feedback, and key deliverable information to internal and external resources
• Work seamlessly with digital, social media, and press on communication plans and deliverables.
• Integrate (and initiate, as appropriate) primary and secondary research with the goal of a deeper understanding of consumer target motivations and characteristics.

Analyze campaign ROI, and oversee the production budget associated with campaigns managed.

• Manage and oversee timetables with direct hands-on management of meetings, follow-up, timelines, routing materials for approvals, and lists of campaign assets.
• This position manages the work and deliverables of other departments and peers while these colleagues do not officially report to the manager.

Basic qualifications

• 5+ years experience in marketing/advertising positions. This is a position for a seasoned marketer.
• Bachelor's degree in a related field or an equivalent combination of skills, training, and hands-on experience.
• Prior experience in brand management, entertainment/media/television marketing, image-oriented consumer product marketing, or advertising/promotion agency experience.
• Proven project management and strategic marketing skills including budget management and media planning and promotions.
• Must have concrete examples of marketing plans, show launches, and creative campaigns worked on/contributed to.
• A keen analytic leaning but also possesses a creative flare.
• Ability to multi-task while prioritizing workloads.
• Self-starter but collaborates well in a team environment.
• Meticulous attention to detail & strong organization skills.
• Excellent written and verbal communication skills.
• Passion for entertainment, pop culture.
• Must have the legal right to work in the United States.

Preferred Qualifications

• MBA/MA is a plus

Prior experience in brand management, entertainment/media/television marketing, image-oriented consumer product marketing

Apply Now!
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Note: Any pay ranges displayed are estimations. Actual pay is determined by an applicant's experience, technical expertise, and other qualifications as listed in the job description. All qualified applicants are welcome to apply.

Yoh, a Day & Zimmermann company, is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Visit https://www.yoh.com/applicants-with-disabilities [1]to contact us if you are an individual with a disability and require accommodation in the application process.

Links:
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[1] https://www.yoh.com/applicants-with-disabilities
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