Job description
Thank you for considering joining Spark Foundry for the next step in your career. Our exceptional people (Sparklers) are what make us special, set us apart from the pack, and lead our agency and our clients into the future. Voices like yours are essential to our ability to connect with and remain relevant with increasingly diverse audiences. The perspective you bring helps ensure our solutions are fresh, and modern and help our clients grow.
At Spark Foundry, our purpose is clear: we bring HEAT to brands. HEAT stands for Higher Engagement, Affinity & Transactions. In other words, we get consumers to pay more attention, care more deeply about the brand, and buy more of its products and services.
Our Sparklers “bring their heat” - their unique superpowers and individual backgrounds – with them to work every day, and that heat is what has driven the continued growth of our culture and our brand.
Spark Foundry is not just a media agency. To our clients, we are true partners. This is not only a huge benefit to the brands we work with, but to our people as they expand their skills and expertise. We offer clients the best of both worlds: a startup spirit and a powerhouse soul. Our spirit embraces our ability to deliver high-touch service, boutique insights, bold creativity, and ever-evolving product and process, just like a startup. And our powerhouse soul comes to life through our unique marketplace access, best-in-class partnerships, and unparalleled buying clout to deliver our clients' increased value.
We believe a fulfilling and rewarding personal life inspires fresh thinking and the ability to create great work.
Overview:
The Content Group is a unique and specialized team inside the larger Spark Foundry media agency. We are powered by people with an unwavering passion and vision for combining all forms of content to develop and produce brand-inspired experiences that flow seamlessly across touch points and screens. From television and movies, to social, mobile, gaming, and events, we weave storylines together to create fresh and modern content for brands and consumers.
Role Objectives:
Oversee branded content programs from brief to execution
Participate in the development, execution, and stewardship/project management of publishing plans (print + digital + content)
Understand all phases of the clients’ marketing objectives and provide media recommendations to deliver against these objectives
Participate in ideation sessions and brief partners on what is required of them to fulfill brand objectives in the content space
Demonstrate initiative by researching and identifying valuable information/insights to improve media product
Work closely with partner agencies and brand team to ensure content programs are in line with overarching strategies
Project manage programs from proposal stage through end date, including: concept development, asset negotiation, asset production and brand approval, reporting and optimizations
Participate in negotiations, including but not limited to: evaluating RFP’s, spending trends, rate contracts, and program details across print, newspaper, digital, mobile, tablet, and integrated programs
Meet with vendors to stay on top of marketplace and cultivate relationships within the vendor community
Understand all proprietary research tools/processes and apply learnings during planning process
Prepare and present plans as needed, including: objectives, strategy, rationale, and all backup materials
Develops collaborative, working relationship with strategy teams
1+ years of experience in marketing or advertisingDetail oriented and able to creatively assess concepts and assets to ensure it is brand safe, aligned with the brand equity, and within creative guidelines
Creative, passionate about the industry with a strong desire to do good work and bring forth new and innovative thinking
Collaborative, a true team player that will work well collaborating with internal and external teams
Excellent understanding of media fundamentals
Demonstrates ability to tell stories through data, presentations and verbal communication
Additional Information
All your information will be kept confidential according to EEO guidelines.
22-5496
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