ABOUT RICHMOND

Richmond is Ireland’s leading, trend-spotting premium brand builder. Founded in 1992, Richmond’s philosophy is simple; have great brands in our portfolio & hire great people – Great Brands & Great People. We are not simply a distributor; we are brand builders who love to challenge the norms, disrupt the status quo and bring new ideas & products to market.

JOB DESCRIPTION

We are looking for an ambitious & driven Senior Brand Manager to take ownership of the growing William Grant & Sons Portfolio which includes brands such as Hendrick's Gin, Tullamore D.E.W. Whiskey, Sailor Jerry Rum, Glenfiddich Scotch & Atopia Non-Alcoholic Spirit. This person is responsible for building the brand strategy for the Irish market, building brand equity, and delivering volume targets within brand budgets. Managing relationships and liaising with the global WG&S team, key retail groups, key bar groups, and Richmond sales and marketing teams. If you are interested in working on an exciting portfolio of brands, looking to gain tremendous experience, and up for a challenge, this is the role for you!

KEY RESPONSIBILITIES

• Develop world class brand plans and strategies to deliver brand objectives and drive brand growth.
• Take the lead and own the planning, coordination, implementation & evaluation of brand activation and visibility activity, working closely with the Marketing Manager and Commercial teams.
• Effectively manage creative, PR, event management and media agencies through on-boarding, clear briefings, feedback, reviews, and updates. Track performance and brand results for all projects and brand campaigns, using insights to inform future planning.
• Project management of brand campaigns from concept, design to executional excellence across all consumer touchpoints
• Manage the WG&S portfolio range, rationalisation and launch of any new innovations and SKUs to the Irish market.
• Management of brand marketing budgets & delivery of all marketing activity within agreed budget and achieve volume targets.
• Influence and educate the sales team on an ongoing basis and develop compelling sales decks with insights & USP’s.
• Be the ‘go to’ person in the business, who manages & tracks all aspects of the brand’s performance. (Distribution, rate-of-sale, sales Vs budget, spend Vs budget, SKU performance & opportunities).
• People manage three direct reports. Coach, guide and support the WG&S Assistant Brand Manager with all marketing & trade related activities, and the two Irish Brand Ambassadors (Hendrick's & Tullamore D.E.W.), ensuring all strategies & plans are aligned with brand plans & are driving consumer & trade engagement in the most relevant & meaningful way.
• Brand Analysis – Responsible for monthly & quarterly reports on performance update, track brand launches, promotions, and marketing campaigns.
• Be the brand guardian for the WG&S portfolio brands, making sure all brand designs, principles, tone of voice and activations are a true brand fit and targeting the right audiences.
• Manage relationship with William Grant & Sons Regional & global teams and implement the global brand strategy in a locally relevant way in the Irish market.

KNOWLEDGE, SKILLS AND EXPERIENCE