Job description
Teamwork makes the stream work.
Roku is changing how the world watches TV
Roku is the #1 TV streaming platform in the US, and we’ve set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.
From your first day at Roku, you’ll make a valuable — and valued — contribution. We’re a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.
About the role
The Sr. Manager, Integrated Marketing will be the outbound marketing lead for both the Roku Players and Roku Smart Home product lines. In this capacity s(he) will align with business stakeholders and lead the development and communication of a holistic marketing plan, spanning all programs and channels. In addition, this marketer will lead the development and execution of end-to-end consumer marketing initiatives aimed at achieving market share and active account targets.
This role is highly collaborative, cross functional, and requires a strong understanding of data and analytics. You should have hands-on experience developing, planning, launching, and analyzing campaigns and programs across multiple channels. You should be a champion of the consumer and of the brand.
The ideal candidate will have a strong marketing background, relationship-building skills, and can analyze, interpret, and apply data. You should enjoy working in a dynamic, fast-paced environment in a highly competitive marketplace and have a track record of solid insight-driven strategy. You should be able to interface with senior level executives but also manage the day to day details to move initiatives forward.
For California Only - The estimated annual salary for this position is between $180,000 and $183,750 annually.
Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location. This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.
What you'll be doing
- Develop holistic marketing plans for Roku Players and Roku Smart Home product lines, spanning all channels
- Manage campaigns from briefing, planning, creative development, implementation, and reporting for campaigns across multiple consumer touch points including, but not limited to display, video, email, and web
- Develop a deep understanding of the target audience and define best practices to reach and engage with them
- Partner with creative teams to develop strong messaging and storytelling that is cohesive and consistent across marketing touch points
- Work closely with media strategy, planning, and analytics leads to develop objectives, set goals and KPIs, and measure and track all campaigns and tactics
- Manage all day-to-day communications with cross-functional teams, including weekly campaign and program reviews
- In partnership with analytics team, report on campaign performance and actionable insights for future optimizations (i.e., targeting/segmentation, creative, channels)
We're excited if you have
- 8+ years of experience in the entertainment or technology space, preferably hardware/devices
- Highly collaborative nature and the ability to work cross-functionally while navigating through ambiguity and maintaining attention to detail
- Strong track record of experience interacting and working with multiple stakeholders and partnering collaboratively
- Demonstrated experience in bringing campaigns to market
- Excellent communication and interpersonal skills, both written and oral
- Advanced knowledge in data visualization tools (Looker/Tableau), project management tools (Airtable, Asana), Excel and PowerPoint
- Past success with analyzing data, drawing accurate conclusions, and adjusting strategy
- Strong track record of experience interacting and working with multiple stakeholders and partnering collaboratively with merchandising, business, analytics, media, and product teams
- Excellent communication and interpersonal skills, both written and oral
#LI-RR1
The Roku Culture
Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We’re independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV.
We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002.
To learn more about Roku, our global footprint, and how we've grown, visit https://www.weareroku.com/factsheet.
seankuhnke.com is the go-to platform for job seekers looking for the best job postings from around the web. With a focus on quality, the platform guarantees that all job postings are from reliable sources and are up-to-date. It also offers a variety of tools to help users find the perfect job for them, such as searching by location and filtering by industry. Furthermore, seankuhnke.com provides helpful resources like resume tips and career advice to give job seekers an edge in their search. With its commitment to quality and user-friendliness, seankuhnke.com is the ideal place to find your next job.