Plymouth Rock has been awarded the #1 Large Employer in New Jersey in 2021. We would love for you to join our award winning team!

The Senior Marketing Analyst position is responsible for providing analytical support to the Direct Channel Marketing Department. Candidates in this role will specialize in a few of our Direct Marketing channels, which ranges from traditional marketing sources such as direct mail, calls & leads to digital marketing sources such as social media, SEM and SEO. This person is expected to have proficiency with marketing experience and analytical software skills. In this role the individual will design, develop, and maintain reports, conduct data analysis, and provide actionable insights to improve the business.

Essential Functions and Responsibilities

• Identify and analyze metrics to measure and optimize the marketing efforts.
• Leverage several internal databases as well as external data sources:
• Familiarity and prior experience working with large database from Sales Force and Production Data warehouse is preferred.
• Design, implement and analyze A/B tests for different marketing media.
• Develop & implement predictive models into our marketing operations such as propensity to buy, customer lifetime value and uplift models to adjust audience segmentation. Models will either be built independently in DataRobot or through collaboration with our internal Data Science team.
• Develop dashboards and automate marketing reporting process.
• Communicate and present data and insights to business. Proven ability to tell a compelling story with data.
• Partner with the assigned marketing source managers to:
• Understand the marketing strategy for the channel.
• Analyze & report on the KPIs of the source and the performance of recent initiatives.
• Make recommendations to further improve results and assist with implementing those new strategies.
• Collaborate with data team to leverage tools and techniques developed.
• Run ROI analysis, marketing campaign tracking and results analysis.

Qualifications and Education

• Bachelor’s degree (B.A./B.S.) in computer science, Information systems, math or statistics; Master’s degree preferred
• A minimum of 3 years of relevant work experience
• Ability to communicate directly with business partners and influence their decision through the use of data
• Knowledge of personal insurance industry preferred
• Familiarity with database tools such as SQL, R, Oracle, Tableau or Python
• Experience using predictive modeling software such as DataRobot preferred but not required
• Proficient working knowledge of Microsoft Office Suite products
• Excellent verbal and written communication skills

About the Company