Brand Marketing Manager

Recycling Open to public competition

Our Bord na Mona Recycling Business Unit currently has a need for a
Brand Marketing Manager on a permanent basis. This role will be based in
Newbridge (hybrid) and will report to the Commercial Strategy Manager. The
successful candidate will be responsible for establishing and implementing our
Digital strategy to capitalise on market opportunities and generate demand. You
will lead the delivery, planning and developments of marketing activities.
Working with internal and external resources, this individual will deliver multi-channel
marketing programs that build brand awareness, provide a steady flow of sales
leads, ensure return on marketing investments and improve customer experience.

Role Specifics:

Job Title: Brand Marketing Manager

Business Unit: Recycling

Reporting to: Commercial Strategy Manager

Location: Newbridge

Duration: CID

HR Contact: Carol Young

Apply on or before: 30th December 2022

Eligibility: Open to public

The Role:

The main duties and responsibilities of the role will include the following:

• Plans
  and executes all website, SEO/SEM, database marketing, email, social
  media, and display advertising campaigns. Collaborates with internal teams
  to create landing pages along with relevant and interesting content to
  optimise customer experience.
• Designs,
  builds, and maintains our social media presence across relevant content
  formats.
• Measures
  and reports performance of all digital marketing campaigns and assesses
  against goals (ROI and KPIs).
• Identifies
  trends and insights and optimises spend and performance based on the
  insights.
• Brainstorms
  new and creative growth strategies through digital marketing in
  collaboration with wider brand team.
• Utilizes
  strong analytical ability to evaluate end-to-end customer experience
  across multiple channels and customer touch points. Create customer
  journey maps.
• Identifies
  critical conversion points and drop off points and optimises user funnels.
• Evaluates
  emerging technologies and is adept in the latest
  software and digital approaches
• Reviews
  ongoing changes to the market, consumer trends and the activities of
  competitors, suggesting optimisations to the digital strategy and marketing
  plans as necessary.
• Reviews
  brand message and ensures consistency across advertising campaigns.
• Supports
  the achievement of business core KPI’s.
• Ensures
  adherence to all health and safety policies and procedures, promote a
  positive health and safety culture.

The Person:

The ideal candidate will possess the following qualification, skills, knowledge, and attributes.

• Degree in marketing or a related field.
• Proven working experience in digital marketing and branding
• 3+ Years’ Experience in the digital marketing field with experience of
  creating and executing marketing strategies that support business objectives
  and generate sales
• Proven experience of creating customer journey
  maps
• Proven experience of writing up persuasive content for websites
  including blogs
• Knowledge or CRM and customer segmentation
• Possess strong analytical and problem-solving ability with knowledge of business
  intelligence (BI) systems
• Experience of evaluating and managing sponsorships as well as managing
  activations.
• Excellent writing, editing, communication and presentation skills in the
  English language (verbal and written)
• Strong stakeholder management skills
• Proficient IT Skills with good knowledge of Microsoft Packages
• Experience in designing, developing and building websites and apps is a
  distinct advantage
• Must be flexible to work across different work sections within the
  business required.
• Proficiency in the English language is a requirement alongside
  eligibility to work in Ireland.

If you wish to be considered simply click “Apply” on the Job Advert

Bord na Móna is an equal opportunities employer.