Director, Demand Generation and Digital Marketing

LOCATION: Remote

About GridGain

When it comes to enterprise applications, microseconds matter. And when organizations need extreme speed and scale, they turn to GridGain Systems. GridGain is the commercial company that contributed Apache Ignite, an open-source distributed database preferred by performance-obsessed developers. We are also the provider of the GridGain In-memory Computing Platform relied upon by JPMorgan Chase, ING, Citi, UPS, American Airlines, DreamWorks, CMA CGM, IBM, VMware, Microsoft, and United Healthcare for application speed, scale, and availability.

GridGain is growing. So, now’s the time to join the company that was recently recognized among Silicon Valley Business Journal Fastest Growing Private Companies, the Deloitte Technology Fast 500, and the Inc. 5000.

About the Role

GridGain is seeking an accomplished Director of Demand Generation and Digital Marketing. Reporting to the Chief Marketing Officer, this critical role will work closely with the marketing team to design and execute world-class demand generation and digital programs for GridGain’s leading in-memory computing platform.

The right candidate has a comprehensive understanding of implementing a wide range of demand generation and digital marketing initiatives that support both top-of-funnel and mid-funnel pipeline development for both enterprise and channel sales, as well as training. Key to success is deep expertise around the tools and technologies to enable the programs.

You will be a key member within the Marketing team, implementing our demand generation and digital marketing strategy, and will support pipeline development, lead nurturing marketing infrastructure, and other critical demand and digital activities in a data-driven and results-oriented environment.

Primary Responsibilities

• Own the strategy and drive execution for all digital marketing campaigns including email, online events (both in-house and third-party), SEO, advertising, and general digital promotion.
• Own the strategy and manage creation of paid search assets and content, and work with our paid search agency to implement and optimize adwords and display campaigns.
• Own strategy and drive execution of webinars and other online events.
• Own strategy and drive execution of in-person tradeshows and events including sponsored, customer, prospect, meetup, and partner events.
• Work with the Senior Manager of Content Marketing to leverage content for syndication and other demand generation campaigns.
• Work daily in Hubspot and Salesforce to manage all inbound and outbound marketing activities and campaigns including data collection, lead scoring, campaign management, IP-based targeting, ad retargeting and conversions.
• Structure, implement and manage lead nurturing programs and targeted campaigns to support BDRs and lead generation goals.
• Create landing pages, emails, drip campaigns, forms, workflows, newsletters, etc. in Hubspot.
• Manage account and contact list development to support outbound campaign efforts.
• Support data integration and data integrity initiatives through testing, list creation, list imports and batch updates.
• Define and manage daily, weekly, and monthly campaign analytics and reporting.
• Support marketing processes and initiatives through excellent communications.

What we’re looking for

• 7+ years of work experience in demand generation, digital marketing, growth marketing, and account-based marketing (ABM) roles.
• Passionate about driving pipeline and revenue.
• Deep expertise in Hubspot marketing automation, including creating email blasts, drip campaigns, forms, landing pages, lists, workflows, reports and dashboards.
• In addition to Hubspot, 5+ years of hands-on experience with Google Adwords, Google Analytics, Google Tag Manager, LinkedIn Ads, SEMrush, SimilarWeb, Salesforce, HotJar or similar.
• Demonstrated success in executing a broad range of digital programs worldwide.
• Hands-on experience in building and managing Google Adwords, LinkedIn Ads, ABM campaigns, 3rd party campaigns, online events, and digital advertising campaigns.
• Deep quantitative skills. Ability to analyze & develop complex business/marketing models for sophisticated acquisition programs.
• Highly organized and systematic in evaluating demand gen opportunities.
• Self-starter with the ability to thrive in a fast-paced environment.
• Ability to coordinate among multiple teams across the organization and be a team player.
• Ability to execute and problem-solve with great attention to detail, accuracy, process, and thorough analysis.
• A natural leader and motivator.

What we can offer you

• Remote-first environment
• Competitive salary and pre-IPO stock options
• A broad selection of medical, dental and vision insurance plans
• Optional HSA, FSA and dependent care reimbursement accounts
• Company-paid life insurance
• Generous holiday and vacation policy
• Family leave programs for life events
• 401(k)
• Monthly stipend for cell phone and gym memberships
• A great company culture with a strong emphasis on diversity, equity and inclusion