Director, Product Management & eCommerce Marketing

Athletic Brewing Co. is on a mission to revolutionize the beer industry by making fantastic and ground-breaking non-alcoholic beverages. We are excited to be on the search for a passionate and enthusiastic individual to join our team. At Athletic and through our products, we believe we can have a positive impact on the health, activity, and opportunity in our communities - we actively seek representation from all diverse communities to continue to broaden our horizons.

We are looking for a rock-star Director, Product Management & eCommerce Marketing to build and lead eCommerce, retention, and acquisition, and paid media in a high-growth start-up environment. This is an incredible opportunity to concept and build strategic features for our customers and our eCommerce channels.

Leading a team of four direct reports and reporting to the Chief Marketing Officer, you will be a perceptive and creative leader and a reliable problem-solver. You are a self-starter who enjoys wearing many hats and enjoys a fast-paced growth environment.

Job Responsibilities

• Lead and grow a team to execute high-ROI projects for the Athletic Brewing Co. website and App.

• Own the eCommerce and iOS App roadmap (US and International) to ensure projects are strategically prioritized to hit company goals and KPIs.

• Lead the User Experience/User Interface Design/User Testing functions to ensure best-in-class user experiences for our customers across all D2C touchpoints.

• Own the strategy, requirements, and enhancements of Athletic’s iOS App

• Be the growth & performance marketing expert and owner, including optimizing creative channels and budget allocation continually with a data-driven lens

• Responsible for the DTC P&L in partnership with the Finance team and CMO; delivering on revenue and profitability goals across ecommerce and app; includes definition and management of regular business performance reporting and key KPI tracking

• Be the team expert for all things ecommerce strategy, digital marketing and email strategy, digital best practices, paid media, new digital/ecomm opportunities, etc.

• Provide guidance, strategy, and full rollout support for loyalty and retention programs, working closely with brand marketing and analytics teams.

• Own the user lifecycle by collecting and analyzing feedback from customers, stakeholders, and other teams to shape requirements, features, and end products

• A/B test features, merchandise order, and content and report findings to a broader audience

• Drive traffic and conversion on DTC platforms via digital channels (SEO, paid media, social, affiliate marketing, email channels, etc.) to increase awareness and conversion.

• Own the DTC forecasting process in collaboration with Analytics/Business Insights, working closely with the Brand Marketing, Operations/Fulfillment & Finance teams.

• Produce and review product requirements documents (PRD) for any new features.

• Ensure products and releases are launched correctly and on schedule.

• Scrum master and QA tasks as needed.

• Own process for content updates on the site, including the management of a site update calendar, in partnership with brand marketing and content teams.

• Stay on top of the competitive marketplace to understand where Athletic excels and where Athletic has an opportunity to exceed the competition.

• Partner with IT to strategically plan for partnerships and technology needed to ensure a robust, scalable tech stack

• Other duties, responsibilities, and activities may change or be assigned at any time with or without notice.

Desired Experience/ Traits Who You Are:

• Deep knowledge of Ecomm platforms, SEO, ROI Analytics, digital media, email marketing, database growth and management, forecasting, technology tools, and process

• A natural leader with a passion for building teams, processes, and platforms from scratch.

• Flexibility to changes in scope or direction

• Ability to move quickly on feature requests

• Top-notch communication skills and ability to partner with cross-functional teammates

• Technical chops to partner with Engineering on releasing MVP features

• Inclination towards project management.

• Data savvy to produce post-launch feature analysis and determine opportunities for new features

• Curious and motivated to learn and take on different functions of the business as needed

• Problem-solving aptitude

• Creative thinking skills

• Exudes empathy for the user in order to bring best in class features to the market

• Comfort leading strategic roadmap discussions

• Comfortable mentoring and growing a team

• Roll-up your sleeves attitude

Skills & Experience

• Bachelor’s Degree or higher; business or technology educational background preferred; or equivalent experience

• 8+ years of experience in Product, eCommerce, and Paid Media (combined)

• 5-7 years of proven experience as a Product Manager or similar role

• Experience managing Product Managers

• Experience in building new processes from scratch

• Candidate MUST HAVE start-up experience

  
  

Job Details

• Location: Hybrid remote and at Milford, Connecticut brewery

• Salary: Commensurate with experience - Base salary and opportunities for performance bonuses. *

• Benefits: Company Paid health, vision, dental, life, 401k with 5% company match, and Paid Parental Leave

• Community Program/Professional Development: In addition to Vacation and Sick Leave, all team members receive 12 paid days per year to dedicate to volunteering or professional development activities.

• We value internal mobility and team equity.

• We are an equal-opportunity employer – we thrive when we champion diversity and inclusion. We are welcoming, respectful, and supportive at work and in our community.

• We encourage and welcome members of traditionally underrepresented communities to apply.

Physical Demands:

• May sit/stand for several hours at a time.

• Frequent change and/or interruptions, responding to highly stressful situations requiring immediate action, independent judgment, and superior problem-solving abilities.

• Prolonged exposure to computer screens.

• Repetitive use of hands to operate computers, printers, and copiers.