Employer Brand Digital Marketing Supervising Associate (12-month FTC)
Job description
At EY, you’ll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you. And we’re counting on your unique voice and perspective to help EY become even better, too. Join us and build an exceptional experience for yourself, and a better working world for all.
The opportunity
The Brand, Marketing and Communications (BMC) function has an important role to play in helping to achieve EY’s ambition to create long-term value as the world’s most trusted, distinctive professional services organization. We work hand in hand with the business to take services and solutions to market; bring our purpose, building a better working world, to life for our people, clients, and communities; engage our people and build a high performing culture; and to build the commercial value and emotional resonance of the EY brand.
Through the collective power of BMC, and the other teams and specialists we work with, we aim to build a better working world by driving commercial value through distinctive marketing and communications that deliver measurable market impact.
In this 12-month contractor role on the Global Employer Brand Team, you’ll help position EY as a top employer across our digital channels, with the aim of attracting, engaging, and retaining the best talent and creating exceptional experiences for them.
We are looking for a digital marketing professional to assist in the ongoing transformation of our digital employer brand experience and content. Your day-to-day role will involve working with Talent and BMC teams to help define, build, amplify and measure our employer brand through key digital channels – including our website, social media, digital advertising and more.
Your key responsibilities
Bring our employer brand to life and engage our external talent audiences in new and innovative ways by supporting an audience-first strategy via key digital channels, including our careers site, email marketing, social media channels and more- Help drive a distinctive and best in class candidate experience by supporting adherence to brand requirements for our applicant tracking systems as well as through analytics and user testing
- Drive forward the future state of our careers website including supporting on new content creation and content optimization, identifying opportunities for UX improvement, and serving as overall project manager
- Support global employer brand paid media campaigns, including advising on target digital channels and supporting campaign measurement
- Build on and refine our measurement approach through marketing analytics and reporting
- Oversee dashboards and reports to measure end-to-end effectiveness of digital experiences
- Monitor competitive information and identify areas of opportunity where digital experiences can be enhanced.
Skills and attributes for success
Be a fierce advocate for all Talent audiences, helping to define best practices on the candidate journey- Have a passion for digital, helping us to connect with Talent audiences where they are engaging with brands in this space
- Embrace continuous improvement, learning and problem solving
- Ability to work cross-functionally and with various leaders up and down and across an organization and across multiple time zone and cultures
- Great eye for detail and ability to clearly communicate and translate ideas to stakeholders and team members alike
To qualify for the role you must have
Bachelor's degree in Marketing, Communications or related discipline or equivalent work experience- Five-plus years of digital marketing experience
- In depth understanding of social media platforms and other digital marketing channels
- In depth understanding of digital marketing/communication execution
Ideally, you’ll also have
Experience with content management systems, UX, and/or career sites- Experience with Employer Brand and/or Recruitment Marketing
- Strong project management skills
- Strong networking skills and ability to effectively manage and influence senior leaders as well as a broad range of internal and client facing professionals
- Experience in managing budgets and overseeing creative agency support
What we look for
Strong, collaborative team player, comfortable working virtually and independently- Ability to work in a high pace, agile environment
- Ability to synthesize complex information into simple, high impact messages
- Ability to work under pressure and tight deadlines, managing multiple priorities effectively
- Confidence in communicating measurement results verbally and visually
- Someone who relishes complex challenges
- Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next.
- Success as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.
- Transformative leadership: We’ll give you the insights, coaching and confidence to be the leader the world needs.
- Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs.
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