Strong focus on improving D2C eCommerce brands’ ROAS, AOV, CAC, LTV, and CTR through email marketing.

Speaking your language? Keep reading…

Lucyd Media is a Creative advertising studio driving customer acquisition for socially conscious brands throughout North America & Europe.

We’re looking for a D2C eCommerce Head of Email Marketing to work with our team to set up, manage, optimize, and scale D2C digital retention efforts for our brands and clients.

We focus on working with socially conscious D2C wellness eCommerce brands, with a specialty in the compliant advertising of CBD and cannabis products. You will be focused on optimizing and innovating upon email retention strategies within the cutting edge industry of conscious compounds.

What is success? For most of our clients and brands, success involves:

• Strategy, setup, optimization and email flows, campaigns, and ongoing management.
• Daily data analysis of campaigns and flows identifying areas of opportunity to improve performance of campaigns and maximize revenue
• Site popup and email split-tests and optimization to ensure we are getting the best return possible out of every send.
• Ad Copy that would leave Eugene Schwartz high-fiving you
• Technical setup of tracking scripts and conversion event codes
• Setup, management and optimization of the email experience.
• A list cleaning master
• Collaborate with our internal and support teams on cross-channel campaign co-ordination and performance reporting
• Liaise with clients and provide detailed reports and ongoing performance improvement plans for each month and quarter
• Always staying up to date with the latest changes on the platform, to the benefit of both our clients and the entire team
• Strong interpersonal communication skills (written and verbal) for collaborating with the internal team and meeting with clients. Adaptability and innovative critical thinking are strong values of ours.

Requirements

• 2+ years of eCommerce Email experience
• 2+ years of Klaviyo experience.
• Proven track record of exceptional Email campaigns and flow results managing 100,000+ lists.
• Strong design and copywriting ability. We need emails to be on brand. You won't be designing it but need that eye and ability to communicate it.
• Strong Excel/Google Sheets skills
• Excellent Productivity and Prioritization skills
• Elite communication skills - both written and verbal
• Team player with a strong focus on clients success so we can all grow together