Senior Marketing & Communication Specialist
Full Time
Virginia
Posted
Job description
Posting Summary
Working Title
Senior Marketing & Communication Specialist
Role Title
PR & Mktg Spec III
Role Code
29093-SW
FLSA
Non-Exempt
Pay Band
04
Position Number
28200040
Agency
Piedmont Virginia Community College
Division
Piedmont Virginia Community College (Div)
Work Location
Albemarle - 003
Hiring Range
$53,000 - $63,000, commensurate with experience
Emergency/Essential Personnel
No
EEO Category
F-Admin Supp
Full Time or Part Time
Full Time
Does this position have telework options? -Telework options are subject to change based on business needs-
No
Does this position have a bilingual or multilingual skill requirement or preference?
No
Work Schedule
Monday – Friday
Sensitive Position
No
Job Description
Piedmont Virginia Community College (PVCC) is a nonresidential two-year institution of higher education that serves Central Virginia – principally residents of the City of Charlottesville and the counties of Albemarle, Buckingham, Fluvanna, Greene, Louisa and Nelson. Our scenic campus is located in Albemarle County, Virginia. We are one of 23 community colleges in Virginia that comprise the Virginia Community College System (VCCS).
The Marketing and Media Relations Office for Piedmont Virginia Community College seeks a Senior Marketing and Communication Specialist to support College campaigns and promotions. This position serves as a member of the Marketing and Media Relations team, which currently consists of specialists covering the areas of graphic design, multimedia design and marketing outreach. The position works collaboratively with the Director of Marketing and Media Relations and all team members to promote and manage the reputation of the College brand and engage prospective students and the community through a variety of strategies. The Senior Marketing and Communication Specialist is responsible for carrying out the daily operations of the marketing office, with a focus on social media and specialized communication support through the creation of written digital content including, but not limited to, social media, designed/targeted emails and digital newsletters. The position assists with the coordination of press and emergency communications, as well as special event and program communications. The Senior Marketing and Communication Specialist contributes to written and digital content and messaging including, but not limited to: print pieces like brochures and flyers, digital communications including designed email, social media and web, and other campaign components as assigned.
The Senior Marketing and Communication Specialist will:
The Marketing and Media Relations Office for Piedmont Virginia Community College seeks a Senior Marketing and Communication Specialist to support College campaigns and promotions. This position serves as a member of the Marketing and Media Relations team, which currently consists of specialists covering the areas of graphic design, multimedia design and marketing outreach. The position works collaboratively with the Director of Marketing and Media Relations and all team members to promote and manage the reputation of the College brand and engage prospective students and the community through a variety of strategies. The Senior Marketing and Communication Specialist is responsible for carrying out the daily operations of the marketing office, with a focus on social media and specialized communication support through the creation of written digital content including, but not limited to, social media, designed/targeted emails and digital newsletters. The position assists with the coordination of press and emergency communications, as well as special event and program communications. The Senior Marketing and Communication Specialist contributes to written and digital content and messaging including, but not limited to: print pieces like brochures and flyers, digital communications including designed email, social media and web, and other campaign components as assigned.
The Senior Marketing and Communication Specialist will:
- Cover and maintain all official College social media accounts and manage scheduling and posting of campaign and engagement content, and tracking and reporting on analytics.
- Create and distribute electronic marketing emails to targeted mailing lists using Constant Contact.
- Help maintain consistency across integrated campaigns.
- Liaise on special events to capture engagement collateral for social media and other shares.
- Provide service to areas across the College as requested by the director.
- Support the marketing team in maintaining the College brand.
- Work in support of the school’s mission and values, ensuring all work supports strategic goals.
How time will be spent:
35% – Social media management
- Creating and implementing integrated campaign messaging
- Further development of strategy for – Facebook, Instagram, LinkedIn and Twitter
- Monthly reporting on all channels – using analytics to drive decision making on future campaigns
- Research and market knowledge
30% – Digital content development and distribution.
- Internal newsletter (Panther Press) – weekly development and distribution
- Outreach promotions support – using Constant Contact for design and distribution
- Internal short circuit TV posts – Pi signage coordination
- Targeted enrollment email blasts – Constant Contact
- Web page edits and uploads – Drupal 9 CMS
25% – General marketing
- Assisting Director with campaign development and coordination
- Project Coordination
- Reports – research and reporting
- Writing, proofing and editing
10% – Special projects and initiatives
- Photoshoots
- School-wide initiatives
- Department/program area projects
We will begin to review applications and resumes on May 12th.
Special Assignments
May be required to perform other duties as assigned. May be required to assist the agency or state government generally in the event of an emergency declaration by the Governor.
KSA's/Required Qualifications
- Bachelor’s degree in marketing or communications, or equivalent combine education and experience.
- Minimum of 3 years’ experience in social media management representing a brand or organization.
- 2+ years’ experience in a marketing, business development, communications, or similar role.
- Ability to define a target and develop positions, messaging, features, benefits and value propositions.
- Aid in the development of compelling content that is targeted to specific audiences and aligns with business goals.
- Demonstrated proficiency with the use of social media platforms including Facebook, Twitter, LinkedIn and Instagram.
- 2+ years’ experience working with digital content management platforms for social media, email and web.
- Strong oral and written communication skills.
- Effective collaborative problem-solving skills.
- Strong copy writing and editing skills with keen attention to detail.
- Demonstrated ability to work effectively both independently and as part of a team in a high volume, fast-paced environment.
- Proficiency in Microsoft Office suite (Word, Excel, PowerPoint, Outlook, SharePoint, Teams)
- Strong interpersonal skills to help engage, provide support to, and motivate students and staff.
- Excellent customer service skills to include the ability to effectively follow up and follow through.
- Strong organizational skills with the ability to manage multiple projects, prioritize and successfully meet deadlines.
- Demonstrated conceptual and strategic thinking.
- Development and execution of social media campaigns to drive website traffic and customer engagement.
- Exceptional understanding of the social media landscape, best practices, and social analytics tools and metrics.
- Experience successfully managing multiple projects and collaborating with multiple stakeholders and teams.
- Proficiency in setting up and managing social media channels, including Facebook, Instagram, LinkedIn and Twitter.
- Researching, tracking, analyzing and reporting on campaign metrics to guide improvements of future campaigns.
- Understanding of integrated marketing and multimedia implementation across platforms.
- Other duties as assigned.
Preferred Qualifications
- Experience in higher education.
- Experience with digital form creation.
- Knowledge of web design and digital accessibility guidelines.
- PowerPoint expertise.
- Proficiency in Adobe InDesign/Photoshop/Reader software.
Operation of a State Vehicle
No
Supervises Employees
No
Required Travel
Minimal
Posting Detail Information
Posting Number
CLS_2116P
Recruitment Type
General Public - G
Number of Vacancies
1
Position End Date (if temporary)
Job Open Date
04/11/2023
Job Close Date
06/01/2023
Open Until Filled
Yes
Agency Website
Contact Name
Human Resources
Email
humanresources@pvcc.edu
Phone Number
Special Instructions to Applicants
Review of applications begins immediately, position will close once a candidate is identified.
Application Package must include—
Application Package must include—
- Online Application
- Resume
- Cover letter
- Names, addresses, email and telephone numbers of three (3) professional references
In order to better serve our customers, PVCC will only accept online applications. PVCC will not accept hand-delivered applications or applications submitted by mail, email, or fax. Cover letters and resume/curriculum vitae must be attached electronically to the online application.
References & criminal background checks required.
Piedmont Virginia Community College is an Equal Opportunity, Affirmative Action Employer.
We value and support the diversity of our students, faculty, and staff. We seek to promote an understanding and appreciation of differences by creating an inclusive environment embracing individuals with diverse backgrounds, experiences, and aspirations.
In support of the Commonwealth’s commitment to inclusion, we are encouraging individuals with disabilities to apply through the Commonwealth Alternative Hiring Process. To be considered for this opportunity, applicants will need to provide their Certificate of Disability (COD) provided by a Certified Rehabilitation Counselor within the Department for Aging & Rehabilitative Services (DARS). Veterans are encouraged to answer Veteran status questions and submit their disability documentation, if applicable, to DARS to get their Certificate of Disability. If you need to get a Certificate of Disability, use this link:
Additional Information
Review of applications begins immediately, position will close once a candidate has been identified.
Piedmont Virginia Community College does not discriminate on the basis of race, color, religion, national origin, political affiliation, disability, veteran status, sex, age or sexual orientation in its programs and activities. The following person has been designated to handle inquiries regarding the nondiscrimination policies: Human Resources Director, 501 College Dr., Main Building, Room M810, Charlottesville, VA 22902; 434.961.6567.
We are a “Virginia Values Veterans” (V3) official certified company and state agency that provides hiring preference to Veterans and Members of the Virginia National Guard in support of Executive Order 29, (2010). If you are a Veteran or Virginia National Guard Member, we urge you to respond accordingly on your state application.
Piedmont Virginia Community College does not discriminate on the basis of race, color, religion, national origin, political affiliation, disability, veteran status, sex, age or sexual orientation in its programs and activities. The following person has been designated to handle inquiries regarding the nondiscrimination policies: Human Resources Director, 501 College Dr., Main Building, Room M810, Charlottesville, VA 22902; 434.961.6567.
We are a “Virginia Values Veterans” (V3) official certified company and state agency that provides hiring preference to Veterans and Members of the Virginia National Guard in support of Executive Order 29, (2010). If you are a Veteran or Virginia National Guard Member, we urge you to respond accordingly on your state application.
Background Check Statement Disclaimer
The selected candidate’s offer is contingent upon the successful completion of a criminal background investigation, which may include: fingerprint checks, local agency checks, employment verification, verification of education, credit checks (relevant to employment). Additionally, selected candidates may be required to complete the Commonwealth’s Statement of Economic Interest. For more information, please follow this link: http://ethics.dls.virginia.gov/
EEO Statement
The Virginia Community College System, an EEO employer, welcomes applications from people of all backgrounds and recognizes the benefits of a diverse workforce. Therefore, the VCCS is committed to providing a work environment free of discrimination and harassment. Employment decisions are based on business needs, job requirements and individual qualifications. We prohibit discrimination and harassment on the basis of race, color, religion, sex, national origin, age, sexual orientation, mental or physical disabilities, political affiliation, veteran status, gender identity, or other non-merit factors.
ADA Statement
The VCCS is an EOE and Affirmative Action Employer. In compliance with the Americans with Disabilities Acts (ADA and ADAAA), VCCS will provide, if requested, reasonable accommodation to applicants in need of access to the application, interviewing and selection processes.
E-Verify Statement
VCCS uses E-Verify to check employee eligibility to work in the United States. You will be required to complete an I-9 form and provide documentation of your identity for employment purposes.
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